Google Ads, for restoration contractors; it’s probably one of the most, if not the most difficult. It’s one of the top five most difficult industries to run an effective Google Ad campaign for. Primarily because the competition is so cutthroat and the cost per click is really high.
Normally the problem with Google Ads and restoration contractors in particular, the reason that our Google Ads are not performing as well as they should, and that you’re not getting the calls that you want is because you’re not spending enough. Which of course sounds kind of sketchy perhaps coming from the guy who manages Google Ads for a living.
But the truth is unless you’re willing to spend $3000 to $5,000 a month, you’re probably not going to get very far with restoration Google Ads, pay-per-click ads, unless maybe you’re out in a really rural area and there’s not a lot of competition, but if you’re anywhere near some competition, then you’re going to have to really dig deep and, and spend the money to get the leads that you want out of those Google Ad campaigns.
So, if they’re not working for you, It’s probably time to spend a little bit more money with Google.