Water restoration companies are skilled in handling emergencies like fires, floods, hurricanes, and other natural events. Most homeowners and business people prefer restoration services, and digital channels have become valuable in instant response.
There is high competition in the restoration industry that can dim your growth prospects. But digital marketing services can expand your sales revenue. You’ll need digital marketing for your water restoration company to enhance your brand visibility and generate more leads.
So why wait for disasters to happen to have opportunities? Why spend a big expenditure on traditional marketing when more than 80% of your prospective customers are online? Restoration leads can be leveraged through digital marketing services. These services can be customized for reputation management, water restoration marketing, mold remediation marketing, etc. Water restoration companies can also target their local service area, regional or national market at relatively low cost.
Digital marketing is one of the proven marketing tactics that can help grow businesses. Doing this will increase your profit levels and enhance a solid online presence. Here is a breakdown of digital marketing, how to get started, and why you need digital marketing for your water restoration company.
What is Digital Marketing?
Over the years, there has been a tremendous increase in internet usage, affecting how people interact with brands and purchase products and services. There is no big difference between digital and traditional marketing other than connecting and influencing your customers online (online marketing).
Email marketing, social media marketing, blogging, and pay-per-click advertising (PPC) are examples of digital marketing efforts. These efforts are essential as they increase brand visibility, customer care, and lead generation.
How to Get Started with Digital Marketing for a Water Damage Restoration Company
Water damage restoration business is valuable to businesses and homeowners. With an effective digital marketing plan, your business can scale to greater heights. But how can one get started with digital marketing plans? Below are essential steps you need to consider when starting with a digital marketing strategy for your company.
Research
The first step is to analyze your target audience’s online presence. Knowing your potential customers is a crucial step for successful business growth. Exploring what they are viewing and which sites they visit most will help you understand what intrigues them and the current demand in your industry.
For instance, 85% of users can access their emails using mobile devices with easy access to smartphone devices. And approximately 47% of consumers open their emails using mobile, and about 15% or above potential customers use a mobile device. It’s easier to optimize for mobile with this knowledge in mind. Mobile optimization is important as with paid search. You can generate water restoration leads with email marketing. Moreover, you can come with effective marketing strategies for your business success.
Planning
Water restoration businesses should incorporate this phase to have an effective web presence. Using the results from your analysis, create a multi-device or platform approach. Why do most marketers use video content in their brand awareness marketing strategies? It is easier to get more engagement, clicks and likes with video content than simple text posts. It is vital to plan according to the platform usage and how customers interact with your brand to generate more leads.
Execute
This is an important step for your restoration company. Digital marketing mix strategies for your company will help you get more and quality leads. Various marketing strategies have seen tremendous online growth for businesses, website traffic, and brand exposure. Social media, interactions, and click-through rates are some of the ways you can measure your company’s ROI.
You can easily execute these strategies if you rely on good marketing campaigns and strategies. An effective digital marketing plan is essential for business growth.
The Benefits of Using Social Media in Your Water Damage Restoration Business
To effectively generate leads, channeling traffic to your website and raising brand awareness is a practical digital marketing strategy. A website is the first thing you need to focus on when working on digital marketing. You need to have a responsive website so that it can be mobile and desktop-friendly. Moreover, use the right keywords to attract organic search traffic. After developing and optimizing your website, now is the right time to supplement your online marketing services with social media.
Social media marketing is an integral part of digital marketing. Integrating your social media with digital marketing will be beneficial and valuable to your restoration company. Here are some of the benefits your business will get to enjoy:
- Social media builds trust for your organization
- It’s a solid way to build brand awareness
- It attracts more local companies to your company
- Generate more leads for your business
However, you should note that different brands perform differently with social media. It is easier for a clothing brand to attract potential customers compared to water restoration services. Therefore you may need a leading marketing agency to leverage your online marketing strategies.
Tips on How to Use SEO for a Water-Damaged Building
Water restoration companies should leverage Search Engine Optimization (SEO) to boost the organic searches for their local businesses’ websites. Effective SEO is vital for water damage and restoration businesses as it helps drive online growth at a skyrocketing speed. Are you keen on ranking higher on search engines? Search Engine Optimization plays a crucial role in increasing your search results for your restoration company. Here are tips that every restoration company should use:
Keywords
You need to do keyword research for your business. With the right keywords, you understand what people in your local area and other geographic areas are constantly looking and searching for and integrate them with your restoration industry.
An ideal digital marketing agency should ensure that your site and content have about 1-3% of the right keyword density. Our digital marketing agency will ensure that they integrate local search engine optimization with the name of your town, region, or city. Doing this helps your website rank higher and your local service area secured with your restoration services.
Meta description
Another ultimate internet marketing checklist for SEO services is the meta description. It acts as an advertisement to bring your local community on the search results to your website. Our marketing agency is highly skilled in tailoring these SEO services for any water restoration industry.
Backlinks
To perform well on search engine results, you should consider using backlinks. Our digital marketing agency has skilled professionals in building backlinks from other reputable sites.
Great Tools that Can Help You Design an Effective Website for Your Business
A website is the greatest tool for your online restoration marketing services. Both online and offline marketing funnels directly to it. Lead generation and the prospective customer will check your site before they engage with you. To tap into this market as a restoration contractor, you will need effective tools to optimize your site. Here are a few tools that will be of great impact to any business owner.
- WordPress: This is a free and paid account. 35% of websites online run on WordPress. WordPress is effective for both personal and complex projects.
- Squarespace: is a great website builder that you can consider in place of WordPress and Wix.com. It has a variety of themes and color customization.
- Vector: You can consider using this tool for illustration purposes if you have a strict marketing budget. It is a free tool that has similar features to Adobe Illustrator or Sketch.
- Wix.com: This is also another affordable and easy-to-use tool that is an alternative to Squarespace and WordPress. It has a free and paid version that you can leverage with your internet marketing services.
- Sketch: This is a popular design tool. Most designers prefer using this tool since its uncluttered and have an intuitive interface which makes it easy to create beautiful designs and helps with branding a company.
Need Help? Contact Us Today!
Marketing for restoration companies is our stronghold. With effective digital and campaign strategy, your restoration company will conveniently gain more customers. We will review monthly reports to change what is not working for your brand and enhance what is already working for you.
Contact us today at 404-260-3213 for effective digital marketing services to enable your water restoration business to gain more customers and restoration jobs. One of our representatives will receive your call, listen to your story, and immediately provide guidance on how we will work to boost your business’ online presence.
We will provide our top-notch expertise in internet marketing, help you gain more customers, and allow you to get more time to do what you do best-focusing on your water restoration business.
