RME Optimizes Home Service Campaigns
Client Profile
Home service business specializing in mold mitigation, remediation, removal, and water damage restoration.
Challenge
- Handled their Google Ad campaigns in-house, but CTRs were lower than industry standard (0.5%) and weren’t seeing the results needed to scale their businesses online
- Needed help converting web engagement into jobs booked and assistance managing their paid media campaigns
Solution
- RME updated the client’s ad sets to focus on dynamic mold remediation and removal audiences, meeting goal of 0.5% CTR
- Refocused campaigns on conversations instead of impressions, achieving 56 in total against goal of 5
0
Clicks
0
K
Impressions
0
Total Conversions
Biggest Changes (Conversions)
Aug 1 – Oct 8, 2021 compared to May 24 – July 31, 2021
Dynamic - mold page
+18.00
Removal
+9.00
Remediation
+8.00
Expert
+5.00
Mitigation
+3.00
RME Increases Client Ad Set Click-Through-Rate
Client Profile
Home service business specializing in mold mitigation, remediation, removal, and water damage restoration.
Challenge
- Struggled to generate engagement with existing keywords and ad set configurations
- Needed help converting web engagement into jobs booked and assistance managing their paid media campaigns
Solution
- RME updated the client’s ad sets to focus on water damage restoration audiences
- Achieved month-over-month growth, averaging 3.67% CTR (above industry standard)
0
Clicks
0
Impressions
0
%
Average CTR
Biggest Changes (CTR)
May 1 – Oct 8, 2021 compared to Nov 21, 2020 – April 30, 2021
Dynamic - specific pages
+7.18%
Mold
+4.25%
Flood
+3.13%
Water
+3.12%
Restoration
+2.69%
